Information technologies and computer sciences

Mathematical Models of the Advertising Distribution Process in Social Groups

Authors

Ye. V. Ivokhin
National Technical University of Ukraine «Igor Sikorsky Kyiv Polytechnic Institute»
V. O. Navrodskyi
Kyiv National University of Culture and Arts ROR

Keywords

advertising distribution process simulation model of interneural exchange

Abstract

In this article a process of the advertisement spreading via communications within a given target audience and without means of mass media has been modeled and studied. There has been used a model that describes the process of communication within the group, so that more users will be interested in advertised product. The proposed models have been formed based on the method of formalizing the processes of penetration (spread) of the influence of advertising on a given target audience. Approaches based on models of social and physical analogies of information exchange processes in the social network have been used.

320 137

How to Cite

[1]
“Mathematical Models of the Advertising Distribution Process in Social Groups”, Вісник ВПІ, no. 6, pp. 122–127, Dec. 2017, Accessed: Oct. 05, 2026. Available: https://visnyk.vntu.edu.ua/index.php/visnyk/article/view/2157

Author Biographies

Ye. V. Ivokhin, National Technical University of Ukraine «Igor Sikorsky Kyiv Polytechnic Institute»

Dr. Sc. (Ph.-Math.), Professor, Professor of the Chair of System Analysis and Decision Making Support

V. O. Navrodskyi, Kyiv National University of Culture and Arts

Cand. Sc. (Ph.-Math.), Assistant Professor, Assistant Professor of the Chair of Economics