Economics and management

Determination of marketing potential of trade enterprise

Authors

S. B. Alieksieiev
Donetsk National University of Economics and Trade named after Mykhailo Tugan-Baranovsky ROR

Keywords

попит ринковий потенціал торговельне підприємство споживання

Abstract

Determination of market potential of enterprise as maximal possibilities of satisfaction of demand of target markets due to realization of commodities and services is suggested. Methodology of calculation of market potential on the basis of determination of integral index of height of demand at the market and market stake of enterprise is offered in the paper.
460 1091

How to Cite

[1]
“Determination of marketing potential of trade enterprise”, Вісник ВПІ, no. 4, pp. 36–39, Aug. 2014, Accessed: Oct. 06, 2026. Available: https://visnyk.vntu.edu.ua/index.php/visnyk/article/view/906

Author Biography

S. B. Alieksieiev, Donetsk National University of Economics and Trade named after Mykhailo Tugan-Baranovsky
Cand. Sc. (Econ.), Assistant Professor, Assistant Professor of the Chair of Economy of Enterprise