Mathematical Models of the Advertising Distribution Process in Social Groups

Authors

  • Ye. V. Ivokhin National Technical University of Ukraine «Igor Sikorsky Kyiv Polytechnic Institute»
  • V. O. Navrodskyi Kyiv National University of Culture and Arts

Keywords:

advertising distribution process, simulation, model of interneural exchange

Abstract

In this article a process of the advertisement spreading via communications within a given target audience and without means of mass media has been modeled and studied. There has been used a model that describes the process of communication within the group, so that more users will be interested in advertised product. The proposed models have been formed based on the method of formalizing the processes of penetration (spread) of the influence of advertising on a given target audience. Approaches based on models of social and physical analogies of information exchange processes in the social network have been used.

Author Biographies

Ye. V. Ivokhin, National Technical University of Ukraine «Igor Sikorsky Kyiv Polytechnic Institute»

Dr. Sc. (Ph.-Math.), Professor, Professor of the Chair of System Analysis and Decision Making Support

V. O. Navrodskyi, Kyiv National University of Culture and Arts

Cand. Sc. (Ph.-Math.), Assistant Professor, Assistant Professor of the Chair of Economics

References

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Published

2017-12-26

How to Cite

[1]
Y. V. Ivokhin and V. O. Navrodskyi, “Mathematical Models of the Advertising Distribution Process in Social Groups”, Вісник ВПІ, no. 6, pp. 122–127, Dec. 2017.

Issue

No. 6 (2017)

Section

Information technologies and computer sciences

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