Information technologies and computer sciences
Genetic optimization of outdoor advertising brands placement
Keywords
advertise optimization
brand
target contacts
genetic algorithm
and greedy algorithm
Abstract
The problem of optimization of advertising brands on the criteria of costs and number of contacts with the target audience is investigated in the article. Advertise placing optimization is reduced to a nonlinear knapsack problem. Test examples show that genetic algorithm as well as greedy search provides satisfactory solutions of the optimization tasks.
How to Cite
[1]
“Genetic optimization of outdoor advertising brands placement”, Вісник ВПІ, no. 2, pp. 134–138, Nov. 2010, Accessed: Oct. 07, 2026. Available: https://visnyk.vntu.edu.ua/index.php/visnyk/article/view/1407
