Mathematical model of formation of optimum marketing strategy

Authors

  • T. S. Melnyk

Keywords:

mathematical model, marketing strategy, competition, market, theory of game

Abstract

The paper is devoted to research of the problem of formation of optimum marketing competition strategy on the basis of mathematical models application and theory of games. The new approach to forecasting the behaviour of the enterprise under different market condition is offered.

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Published

2010-11-12

How to Cite

[1]
T. S. Melnyk, “Mathematical model of formation of optimum marketing strategy”, Вісник ВПІ, no. 1, pp. 19–27, Nov. 2010.

Issue

No 1 (2004)

Section

Economics, management and ecology

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