Economics and management
The choice of optimum organizational structure of marketing department on the industrial enterprise
Keywords
organization of marketing
marketing department
organizational structure
parameters of choice
business-to-consumer marketing
business-to-business marketing
industrial enterprise
Abstract
The basic types of organizational structures of marketing department of enterprise are considered and analysed. Basic principles of construction marketing of department are selected and initial parameters are formulated for the choice of optimum organizational structure of marketing department on the industrial enterprise.
How to Cite
[1]
“The choice of optimum organizational structure of marketing department on the industrial enterprise”, Вісник ВПІ, no. 3, pp. 68–70, Nov. 2010, Accessed: Oct. 14, 2026. Available: https://visnyk.vntu.edu.ua/index.php/visnyk/article/view/1243
