Economics, management and ecology

A fuzzy model of brand competitiveness index

Authors

O. V. Shtovba
A. V. Pashenko

Keywords

competitiveness brand trade mark fuzzy knowledge bases fuzzy inference

Abstract

A fuzzy model of brand competitiveness index is proposed. The model takes into account 10 factors via 52 expert rules from 4 fuzzy knowledge bases. The article also consists of a problem statement of parametric identification the fuzzy model on base of experimental data set, as well as requirements to the training set.
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How to Cite

[1]
“A fuzzy model of brand competitiveness index”, Вісник ВПІ, no. 2, pp. 33–39, Nov. 2010, Accessed: Oct. 08, 2026. Available: https://visnyk.vntu.edu.ua/index.php/visnyk/article/view/160

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