Classification of product brands

Authors

  • O. V. Shtovba

Keywords:

brand, classification, brand features, comparative analysis

Abstract

Nine-feature classification of product brands is proposed in the paper. The classification allows to describe detail profile of the creating brand. The fuzzy model of brand competitiveness index is proposed. The discussed advantages and disadvantages of brand subtypes allow to reduce mistakes on stage of brand profile creation.

Downloads

Abstract views: 123

Published

2010-11-12

How to Cite

[1]
O. V. Shtovba, “Classification of product brands”, Вісник ВПІ, no. 4, pp. 25–33, Nov. 2010.

Issue

No 4 (2005)

Section

Economics, management and ecology

Metrics

Downloads

Download data is not yet available.

License

Authors who publish with this journal agree to the following terms:

  • Authors retain copyright and grant the journal right of first publication.
  • Authors are able to enter into separate, additional contractual arrangements for the non-exclusive distribution of the journal's published version of the work (e.g., post it to an institutional repository or publish it in a book), with an acknowledgment of its initial publication in this journal.
  • Authors are permitted and encouraged to post their work online (e.g., in institutional repositories or on their website) prior to and during the submission process, as it can lead to productive exchanges, as well as earlier and greater citation of published work (See The Effect of Open Access).