Classification of product brands

Authors

  • O. V. Shtovba

Keywords:

brand, classification, brand features, comparative analysis

Abstract

Nine-feature classification of product brands is proposed in the paper. The classification allows to describe detail profile of the creating brand. The fuzzy model of brand competitiveness index is proposed. The discussed advantages and disadvantages of brand subtypes allow to reduce mistakes on stage of brand profile creation.

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Published

2010-11-12

How to Cite

[1]
O. V. Shtovba, “Classification of product brands”, Вісник ВПІ, no. 4, pp. 25–33, Nov. 2010.

Issue

No 4 (2005)

Section

Economics, management and ecology

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