Branding Research in XXI Century: Bibliometric Analysis

Authors

  • O. V. Shtovba Vinnytsia National Technical University

DOI:

https://doi.org/10.31649/1997-9266-2019-143-2-43-51

Keywords:

branding, scientometrics, leaders, topics, Scopus, Dimensions

Author Biography

O. V. Shtovba, Vinnytsia National Technical University

Cand. Sc. (Econ.), Associate Professor, Associate Professor of the Chair of Management, Marketing, and Economics

References

СПИСОК ВИКОРИСТАНОЇ ЛІТЕРАТУРИ

О. В. Штовба, Товарний брендинг в маркетинзі та комунікативному менеджменті. Вінниця: ВНТУ, 2014. https://doi.org/10.13140/RG.2.1.2199.9124 .

S. Zahra, M. Matanda, and P. LaPlaca, “Advancing theory and knowledge in the business-to-business branding literature,” Journal of Business Research, no. 69 (8), pp. 2664-2677, 2016. http://dx.doi.org/10.1016/j.jbusres.2015.11.002 .

A. Lucarelli, and P. Berg, “City branding: a state-of-the-art review of the research domain.” Journal of place management and development, no. 4.1, pp. 9-27, 2011. https://doi.org/10.1108/17538331111117133 .

M. Fetscherin, and D. Heinrich, “Consumer-Brand Relationship Research: A Bibliometric Citation Meta-Analysis.” Journal of Business Research, no. 68 (2), pp. 380-390, 2015. https://doi.org/10.1016/j.jbusres.2014.06.010 .

I. Barahona et al. “Identifying research topics in marketing science along the past decade: a content analysis.” Scientometrics, no. 117 (1), pp. 293-312, 2018. https://doi.org/10.1007/s11192-018-2851-2 .

G. White et al., “Trends in international strategic management research from 2000 to 2013: text mining and bibliometric analyses.” Management International Review, no. 56(1), pp. 35-65, 2016. https://doi.org/10.1007/s11575-015-0260-9 .

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Published

2019-04-26

How to Cite

[1]
O. V. Shtovba, “Branding Research in XXI Century: Bibliometric Analysis”, Вісник ВПІ, no. 2, pp. 43–51, Apr. 2019.

Issue

No. 2 (2019)

Section

Economics and management

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